평창겨울음악제 BI, 강원문화재단, 2016
PWMF (PyeongChang Winter Music Festival) BI, Gangwon Art & Culture Foundation, 2016
PWMF (PyeongChang Winter Music Festival) is an international music festival,
which is held in Pyeongchang, South Korea, the host city of the 2018 Winter Olympics.
It is a winter festival where you can enjoy classical music and jazz among beautiful nature.
For the brand identity of PWMF, we developed a simple but creative symbol logo that
expresses the winter landscape of Pyeongchang characterized by snow-covered mountains
in the form of piano keys. In addition, the features and merits of this symbol logo include
infinite scalability and the possibility of free expression as multiple symbol logos connected in
parallel form a chain of mountains.