국립현대무용단 CI, 2014
Korea National Contemporary Dance Company CI, 2014
The Korea National Contemporary Dance Company represents contemporary dance in South Korea.
To express the dynamic creativity of this dance form, the company’s new corporate identity
focuses on a typography-based appearance that is strengthened by the use of contrasting colours.
The partial repetitions and transformations of the Korean writing are likewise eye-catching.
The modern impression of the Hangul (Korean alphabet) characters, along with the contrast
between monochrome and colour, stresses the elegance of the visual elements and underlines
the artistic importance of contemporary dance.
Red Dot Awards: Communication Design 2014 - Winner